Search Engine Optimization

Get your website found higher on:

        

It is very important that we target the right keywords before we start with your search engine optimization work, not just those keywords you think will work!

We use a very powerful software program to help us with that.  We use it to perform search engine optimization and submission services for your site.  Anyone can set your "META" keywords and files.  But, it takes a true professional to "optimize" your web site for top placement in search engines.  As this is a time-sensitive process, we require between $399 and $1,599 to perform search engine optimization of your site.  However, this service is available for free with Bronze, Silver, Gold, and Platinum Plans.

This is a multi-award winning website promotion software tool that helps us to get the best results with your site:

1.  Get top 10 rankings on Google, Yahoo, MSN Search and others.

2.  Get more website visitors and increase your revenue.
Outperform your competition.

3.  Everything you need for successful website promotion.  This offers everything you need to successfully promote your website.

4.  We use a proven suite of professional web promotion tools that helps with all aspects of website promotion and search engine optimization.

It is not enough to submit your web site to search engines and to wait for the results. Nothing will happen. Search engines use a variety of factors to rank web sites. You have to work on all factors if you want to achieve good results.

1. Find the right keywords for your web site.

The right keywords are not always obvious. We find the right keywords that will work best for your web site. It is very important that we target the right keywords before we start with your search engine optimization work, not just those you think will work!  What keywords are we looking for?  Obviously, we want the keywords people are using when searching for information relating to your website.  If your site is about real estate in Dallas, Texas, we want to know the exact keywords that are being used to find Dallas real estate websites.  We have a very powerful keyword research tool to uncover those keywords.  As an example, here are the actual results as of March 24, 2008 of which our keyword research tool has found for "Dallas Real Estate" (Google, MSN, Yahoo combined):

1.  dallas real estate, 102 daily searches

2.  real estate dallas, 51 daily searches

3.  dallas real estate agents, 34 daily searches

4.  dallas texas real estate, 34 daily searches

5.  real estate loans dallas, 21 daily searches

6.  real estate dallas texas, 19 daily searches

7.  real estate law dallas texas, 18 daily searches

8.  real estate attorneys dallas, 18 daily searches

And, the list goes on for a total 100 top keyword/phrases.  We can identify the top 100 keywords/phrases for any search term on the Net.  And, knowing the resulting keywords/phrases is clearly the most important part of search engine optimization.

 

2. Optimize your web pages and images for these keywords.

 

Optimizing your web pages - including the content text and images - for your important keywords is crucial if you want to have high search engine rankings. Optimizing one or two pages is not enough. Search engines analyze all pages of your web site and they put these pages in a context. It is important that the combination of your web pages shows search engines that your web site is relevant to a special topic. We'll optimize your page content and images as quickly and efficiently as possible.

3. Submit your web pages to all important search engines and directories.

After optimizing your web site for several keywords, we'll submit your web site to search engines and Internet directories. Although search engine submission is not as important as it was (many search engines will find your web site through links on other sites), it can still help you to get your web site listed faster.

4. Get links from other web sites and make sure that these links contain your keywords.

 

Links from other web sites are extremely important if you want to have high search engine rankings. Your web site must have good incoming links to get high search engine rankings. High search engine rankings are always the result of optimized web pages and good incoming links.

5. Add Content.

We can do everything with the code to set you up for success with the major search engines. And, it's important that the more content, pages, and text that is added to your site frequently, the better your results will be. The top search engine, Google thrives on sites that are updated often, and with fresh (not found elsewhere on the Net) content. In short, Google loves blogs. This is why we highly recommend you request a free blog for your web site. You can add thousands of pages for free to your blog, at any time. Just log in, give your article, news, press release, etc. a title, write (or cut and paste) and hit the "Publish" button. That's it! You can even add photographs, images, etc. Your new page will automatically archive within your blog. And, we can even set your blog's content so it will appear instantly on your web site!

6. Google Sitemap

We generate and submit a Google sitemap for your website.  A Google sitemap is a file we put with your web site that informs Google's spiders and bots to recognize recent updates and changes to your web site.  Simply put, it makes it easy for Google to crawl your web site and is a must for anyone serious about their web presence! 

A sitemap is a way of organizing a website, identifying the URLs and the data under each section. Previously, the sitemaps were primarily geared for the users of the website. However, Google's XML format was designed for the search engines, allowing them to find the data faster and more efficiently . . . More

Our Promise

Although we work hard to get you the listing results you desire, we can in no way guarantee our success in search engine optimization for your website.  In fact, no web developer can.  Always be alarmed by SEO "experts" who promise to get your site listed within the top three results of Google, MSN, Yahoo, etc. in a few short days or weeks.  It is possible . . . that is if the "expert" is cheating, or if the expert is simply setting you up a Google Adwords pay-per-click account (something you can do yourself without the extra cost). 

By cheating, these companies typically use an automatic back-link generating tool to send you a couple thousand links from their useless web sites.  This form of "link-farming" was one of the earliest attempts at side-tracking Google's algorithm.  It is easily and quickly recognized by Google (and the other search engines) and your site will be "sandboxed" or "blacklisted" by Google in a couple of weeks or a month.  If that happens, you can forget about getting your site even listed in the search engines . . . much less "ranked" on the first (or any) page!

By using the Google Adwords pay-per-click program, the expert simply sets up an account for you and charges you a hefty fee for each click, on top of what you would ordinarily pay to Google.  Google Adwords is an excellent tool for getting you listed within the "sponsored" listings, those listings found on the right side of the page when you do a search for something on Google.  It has nothing to do with Search Engine Optimization, but will serve to get you instant visitors to your website - at a cost, of course.  I do recommend Google Adwords.  The program works very well in getting targeted traffic.  But, again I would not consider it as something I would pay someone to do for me.  If you choose to use the Adwords program, do it yourself.  You will have more control and can take advantage of understanding how the program is affecting your sales.   

The cost?  Well, that depends on the keywords or phrases you want to use.  If you business involves real estate, insurance, or health, then you can expect to pay as much as $5, $10, even $20 per click!  That's right . . . per click.  That's because those are very competitive keywords and are searched very frequently by users all over the world.  The competition is such that many businesses are bidding against each other to get the highest listing.  If your business involves something less popular and competitive - such as fishing bait - then your costs may only be .25 cents per click.  Some keywords can be had for as little as .05 cents (Googles minimum bid).  It all depends on the keyword and the number of businesses and people that are competing.  Adwords is an excellent way to get immediate, targeted visitors to your site, but it can be costly.  Though those visitors will inherently help you with traffic, resulting in a more popular site for a short duration, it is not a primary tool for search engine optimization.